Given the medium, radio trailers are all pretty similar - they include a few clips from the piece of work itself, usually the most interesting or action-packed pieces of dialogue or sound to punctuate the advert, which usually follows the following formula:
-piece of dialogue that catches the audience's attention (stabbing noises and a scream)
-voiceover tells you something about the film, the director, the genre ("the new experimental thriller from visionary director Stanley Kubrick")
-dialogue that reveals something about the plot (The killer... its... one of us!!)
-release date (coming to you in selected cinemas on the 27th of January)
There are some variations, dependent on the genre. Comedies will share a joke instead of a plot point and tell you something about the subgenre - is it dark, lewd, "teen" etc. - and the narrator will joke as well. Horror will have a narrator try to scare you, and "Marley and Me" style tragedies will start off with a happy couple vibe before changing the music to a minor key, telling the audience that the dog died or the husband goes to war.
Even then this just adds to formula the caveat that the narrator matches the tone of the piece they're advertising - which seems straightforward. I don't know how this works for me (since my genre is kind of difficult to define). I'm going to go with simply informative - I'll use something from the start of my piece, the say something along the lines of "from director George Fish, a look at the history of Earth from an ethereal perspective". Then I'll use a couple of seconds from near the end, perhaps the part where the Speaker talks about kings and gods rising and falling, since it's quite dramatic but not so near the end that it spoils the tension when listened to.
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